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My comment about a large organization and a large advert budget had to do
with 'in the short run'. This is only if the developer is determined to
achieve world acceptance within their lifetime.

Of course, allowing the normal evolution of Chess is best. Unfortunately,
FIDE is actually hindering at this point in history. Remember that the
group is less than a century old.

Do I actually know what the 'Next Chess' will be? At this point it is a
toss-up. There are a large number of potentials.

Do I have a preference for the 'Next Chess'? Well, of course, but since
this may be a highly subjective opinion I am reluctant to climb out on
that limb. I am more interested in what others think.

But, as I stated earlier, simply 'fixing' the Mad Queen variant is only
a stop-gap solution. The 'Next Chess' should be an 'evolutionary
leap'.