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Boxing and mixed martial arts are violent sports where two men compete to see who the better man is - no problem in popularity there. And with the commentator mentioning at least 5 times during the match that this is a 'chess match'.
Chess as a social game to meet new friends may decline but as an exciting battle of wits between two people on the internet - quite clearly increasing in popularity.

Regarding the luck attribute - the chess analogy also shows up in poker commentary when two players are trying to outwit each other are in commentator's words 'playing a chess match'.

I doubt if anyone cares if computer plays chess better than them (except perhaps some top level GMs). Cars can travel faster than runners too, - do we see a decline in marathon/running sports?

Interesting Luck /gambling motif in chess : No Limit Bet Chess