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As for myself:
Q#1: How many people would actually buy variant pieces, for about $2 - $3
per piece? 
Q#2: How many pieces would you buy? 

I would look to get 1 or 2 each of the Capablanca pieces, likely a Cannon,
and maybe one of whatever else is available.

Q#3: How much would you really spend in that order? 
I would probably go as high as $50 or so, excluding shipping.

Q#4: What pieces would you like to see made?
Myself, I would like to see this:
1. The Knight+Rook
2. The Knight+Bishop
3. The Knight+Queen
4. Cannon or Catapult
5. A second type of pawn
6. A Super Knight
7. Chariot (this perhaps could double as the Knight+Rook)

I personally would like to see 3D Chinese Chess pieces myself that can
double as the variant pieces.  What is described above could fit that. 
That is me perhaps though.

Maybe other people have other ideas here, like an Elephant (Afil).