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The 1/2 - 1/2 for a draw I believe is a mid-18th centuries addition to
chess.  Well, at least the time control is.  So, it isn't like it has
been around a lot.

Anyhow, let me give you a headline here.  Tell me if this makes chess more
or less appealing to people who would consider it:
With a Draw, Kasparov Keeps Title

http://query.nytimes.com/gst/fullpage.html?res=9C0CE3DD1138F934A15751C1A966958260

Why should a defending champion keep their title with a draw?  Gary,
please explain that to me.  And answer me if this is more advantageous to
getting people interested in chess.  I ask it this way, as the issues with
chess aren't simply draw.  But, probably a bunch of major and minor
things.  If it is a list of things, then why not consider ALL things that
may of had issues associated with them.