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Danny Satyapan of Bandai was interviewed and said 'Unlike with any product Bandai America's ever released, Navia Dratp, due to the nature of the property and the game, will see the overwhelming majority of presence in the hobby market. Our strategy is to have this product circulate in hobby for at least six months before and if it does eventually reach the mass retailers. Even if it does reach mass retailers, the hobby market will always be ahead of the game with new expansions in stores months before the mass market gets them. In addition, promotional figures for organized play support will only be available through hobby channels.'